…engages moms in sensitization activities
Global leading diaper manufacturer, Kimberly Clark has introduced Huggies Pure & Natural diaper into the Nigerian market. Huggies Pure & Natural diaper is a super premium product made from pure and organic cotton ingredients that provide gentle protection for new born babies.
Speaking during a hospital sensitization tour at the Mezonel Hospital, Surulere, Lagos, The Senior Category Manager, Kimberly Clark West Africa, Chidinma Uwadiae disclosed that the product was made specifically for Nigeria babies. She added that the country’s climatic condition was taken into consideration while sourcing for materials and throughout the production process of the product.
“Huggies Pure and Natural diaper is specifically made for Nigerian and African new born babies putting into consideration the climatic condition. Besides that Huggies is a household name for diapers, the new Huggies Pure & Natural is a special product, it is here in Nigeria, for Nigerians and Africans. It is in line with our resolve to deliver our best for Nigerian and African babies”. Uwadiae stated.
Speaking further she stressed that “we have embarked on this activation for a few months now to familiarize the product with mothers. Relating with the mothers, we found out that the number one unmet need is a diaper that provides superior dryness, and also understands the sensitivity of their new born babies, this is what Huggies Pure and Natural stands for. Nigerian moms have finally met what they are craving for, a diaper that is soft, breathable and gentle.
Responding to the sensitization, an expectant mother, Chinazor Onuoha, expressed excitement at the news that Huggies specially made for new born babies is now available in Nigeria, adding that Huggies diaper brand has for long been the category leader.
The new Huggies Pure & Natural diaper is hypoallergenic, latex and fragrance free and features a breathable outer cover that includes organic cotton. The liner includes natural Aloe and Vitamin E materials from renewable sources. The new diaper comes in two sizes: Sizes One and Two.
L-R: Chidinma Uwadiae, Senior Category Manager, Kimberly Clark West Africa, Chinazor Onuoha, Expectant Mother and Omotunde Adebowale, On-air personality (AKA LoLo 1 on WAZOBIA FM), at the HUGGIES Hospital Activation to introduce new Huggies Pure & Natural Diaper made for New born babies held today at Mezonel Hospital, Surulere, Lagos.
L-R : Chidinma Uwadiae, Senior Category Manager, Kimberly Clark West Africa, Chinazor Onuoha, Expectant Mother and Olagoke Olaleye, Brand Manager, Kimberly Clark West Africa at the HUGGIES Hospital Activation to introduce new Huggies Pure & Natural Diaper made for new born babies held today at Mezonel Hospital, Surulere, Lagos.
L-R: Omotunde Adebowale, On-air personality (AKA LoLo 1 on WAZOBIA FM), Chidinma Uwadiae, Senior Category Manager, Kimberly Clark West Africa, Chinazor Onuoha, Expectant Mother and Olagoke Olaleye, Brand Manager, Kimberly Clark West Africa at the HUGGIES Hospital Activation to introduce new Huggies Pure & Natural Diaper made for New born babies held today at Mezonel Hospital, Surulere, Lagos.
About Kimberly Clark
Kimberly Clark headquartered in the United States has as its vision statement ‘Leading the world in essentials for a better life’. The company is more than 140 years in business, with 58,000 employees working at manufacturing facilities in 37 countries. Their Leading brands are sold in more than 175 countries with nearly one-quarter of the world’s population purchasing these products every day. With brands like Huggies, Pull-Ups, Andrex, Kotex, Poise, Kleenex, Scott, and Depend, Kimberly-Clark holds the No. 1 or No. 2 position in more than 80 countries.