Dangote Cement Plc has successfully caught the attention of its teeming consumers on their increasing choice of best and quality cement with the introduction of a new brand of cement known as the “Dangote BlocMaster”, a 42.5 grade cement.

From left: Group Head, Civil and Building Engineering, Standards Organisation of Nigeria, SON, Mr. Ugbaja Joseph; Deputy Director, SON, Mr. Makwe Matthias; Permanent Secretary, Office of Deputy Governor, Lagos State, Yetunde Odejayi; Group Managing Director/CEO, Dangote Cement Plc, Mr. Joseph Makoju; National President, National Block Makers of Nigeria, Rasheed Adebowale and Assistant Corps Marshal/Zonal Commanding Officer Zone 2, Lagos/Ogun State, Federal Road Safety Corps, John Meheux, during the launch of Dangote BlocMaster Cement in Lagos.

According to the Group Managing Director, Dangote Cement Plc, Mr Joseph Makoju, he said; “The new product has been formulated to make a difference in the construction industry.”

“We identified an opportunity that we can have a product combining all the qualities of good cement; the cement market is relatively sophisticated with different products. This particular product is good for multi-level structures.”

“Block moulders were involved in the research leading to the formulation of the product. We took samples to them to test before we finally concluded the product. This new product is up to 50 per cent stronger after one day and is ideal for all block and concrete applications.”

“The company has an efficient fleet to get the product to consumers as quickly as possible, at the best price.”

Also, the Chief Marketing Officer of Dangote Cement Plc, Mr Oare Ojeikere, added that; “The new product is designed for all concrete construction purposes.”

“Dangote Cement BlocMaster is up to 15 per cent stronger than any 42.5 grade available in the Nigerian market today and gets up to 50 per cent stronger after one day, which means more strength and yield.”

“We want the name to resonate anywhere cement is mentioned, which is why it is called BlocMaster, with its rapid setting quality.”