Interview, Society

Steve Babaeko’s Revelation

“In 2012 when we started X3M Ideas, not only did we not have money, we did what most neophyte entrepreneurs would do, we used the little money we had for window dressing. From where we stood at the time, it made eminent sense for the office space to have more than a bit of glitter, we completely forgot about salaries and overhead. As first pay day approached I went into full panic mode, frantically looking for buyers for my Honda Accord so we could make payroll.”

“That was over 5 years ago. Since then we have gone ahead to build X3M Ideas into a creative power house. Winning pitches and hauling awards worldwide. And expectedly we have been given our due accolades.”

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“Part of our 5 year plan was to extend the frontier of our operation to other parts of Africa. It’s been a tough and challenging adventure, a big lesson in patience and perseverance. All said and done, it gives me immense pleasure to officially announce our operation in South Central Africa. X3M Ideas SA PTY is now the arrowhead of our enterprise that is currently driving our footprint across South Africa, Zambia, Botswana, Zimbabwe and Mozambique.”

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“This operation is part of the X3M Group but it’s a wholly independent operation with a different Board.”

“Like I always tell our team, we are the Marines of the Advertising Industry, we look challenges in the eyes and snatch victory from the jaws of defeat. We are X3M. Our dream is to leave indelible footprints across this great continent, this is only the beginning. Thank you to the incredible women and men of X3M for all the hard work. Thank you to all our clients for always supporting and challenging us to be better. Thank you to my lovely wife Yetunde and our sons for tolerating the long arduous hours away from home. Like they say in Nollywood: To God be the glory.”