Business

Smartphone Brand Wiko Expands Beyond Europe With Its Successful “French Touch”

Posted on September 18, 2014 by

Wiko PhoneWiko, the French smartphone brand, has redefined the mobile phone industry. It has challenged the position held by established global smartphone brands as it continues to grow. The success story in Europe is changing the way consumers in mature mobile markets like to choose smartphones now.

This European success story is resonating globally as new markets welcome Wiko, with Vietnam being the brand’s entry into South East Asia in August. Consumers in new markets are aware of Wiko’s strong brand and product proposition.  Wiko has also built strong relationships with its channel partners in every market, ensuring wide distribution and excellent customer care.

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Wiko announced its next wave of expansion at IFA (the Consumer Electronics Show in Berlin) this week. September will see launches in Poland, Nigeria and Kenya.  Making its debut in the Gulf region, the United Arab Emirates is slated for end of the month launch, followed by the Kingdom of Saudi Arabia in mid-October.

With the distinction of becoming France’s second largest selling smartphone after just three years, driving Wiko’s success story across Europe is its compelling proposition: smart French design, the latest Android KitKat 4.4 operating system and exceptional pricing.

At Wiko’s IFA pavilion, David Garcia, International Business Development Director, Wiko Global, said, “IFA is a great opportunity for Wiko to demonstrate our complete 3G and 4G smartphone line up.” He added that, “Tech lovers will have the chance to discover the Wiko’s innovative products that have made us successful in Europe so far.”

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Commenting on Wiko’s success story, Mr. Garcia said, ““Wiko delivers style and quality at the best price. We are excited about entering our new markets like Nigeria, Kenya, Poland, the United Arab Emirates and the Kingdom of Saudi Arabia and are confident of repeating our success story in these markets”. Mr. Garcia continued, “We take pride in that Wiko is now setting a new direction for the smartphone market.

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Wiko Mobile has been something of a phenomenon in France. Launched in 2011, the company is the second-largest online smartphone vendor in France, with 14.2 percent market share as of May 2014. Wiko sold 2 million smartphones in the country in 2013, accounting for 8 percent of the market based on GfK research figures.