In line with its tradition of providing selfless support and bolstering the corporate image of Nigeria through innovative platforms, BrandiQ Magazine is set again this year to bring together seasoned industry analysts and minds to crack some puzzles facing the nation. The event, which is the second edition of Brand Nigeria Symposium, is billed to take place at the prestigious Lagos Civic Centre, Victoria Island on Thursday, November 6.
Just like the maiden edition, this year’s symposium is structured for the express purpose of collating, analysing and aggregating all shades of opinions, ideas, suggestions and thoughts that will place Brand Nigeria on a sustainable path to greatness.
It would be recalled that last year’s symposium themed ‘Brand Nigeria at 53: Opportunities and Challenges’ witnessed the formal introduction of BrandiQ magazine to the Nigerian public. The event was chaired by Apostle Hayford Alile, former Director General, Nigerian Stock Exchange. It featured paper presentations by well respected scholars and professionals including Mr. Biodun Shobanjo, Chairman, Troyka Group; and Prof. Emevwo Biakolo, Dean, School of Media and Communications, Pan Atlantic University, Lagos. At that event, the Chairman of the Editorial Board of BrandiQ magazine, Dr. Phil Osagie, Managing Director, JSP Corporate Communications, announced that the symposium would henceforth be an annual event.
This year’s symposium, which is meant to consolidate on the gains of the 2013 event, has the theme: ‘Politics, Business and 2015 General Elections – Driving Participation Through Deliberative Engagements.’ The sub-themes for this year’s symposium are: Youth participation in Nigerian politics: How and Why?; Political Marketing: Ethical roles of PR, Advertising and Marketing; The Role of Media in Nigerian politics; Influence of Politics on Business in Nigeria.
This year’s theme and the corresponding sub-themes are carefully crafted to drive effective deliberation. They will be discussed by seasoned and experienced professionals and academics. Just like last year, observers believe that this year’s speakers will deliver thought provoking papers that can raise the consciousness of the nation in all ramifications. Over 500 participants from different sectors and students are expected to grace the occasion.
Commenting on the event, the principal organiser and Editor-in-Chief of BrandiQ Magazine, Mr Desmond Ekeh, said: “akin to last years’, the 2014 symposium will create innovative in-roads that will lead to solutions to the myriads of challenges facing brand Nigeria. Of particular reference is the increasing temperature of the political space boiling towards 2015, insurgent activities of Boko Haram, the recent Ebola epidemic and economic imbalance to mention a few. Also, the timely and balanced treatment of these nagging issues in the present edition of BrandiQ Magazine, which has ‘The Cost of Insurgency’ as its cover, shows that we the organizers of this annual symposium are mindful of the peaceful co-existence of Brand Nigeria in spite of the seemingly chaotic socio-economic space.”