Bose Ogunyemi, Category Head, Juices at C.H.I. Limited, has been named Marketing Personality of the Year (Juice Category) at the BrandCom Awards, recognising her contribution to brand building, marketing leadership and business growth.
Ogunyemi leads C.H.I. Limited’s juice portfolio, including Chivita and Capri-Sun, two familiar brands in Nigeria’s beverage market. In her role, she provides strategic direction for the category, drives its growth and profitability, and leads a team focused on turning marketing ideas into tangible business results.
Since taking on the leadership of the juice category, Ogunyemi has delivered strong growth in volume, revenue and profit. She also manages C.H.I. Limited’s longstanding relationship with CapriSun AG, helping to sustain a partnership that has spanned decades.
Her recognition reflects a career built on understanding consumers, developing brands and connecting marketing decisions to business performance.
Commenting on the award, Joshua Ajayi, Convener of the BrandCom Awards said, “Bose Ogunyemi represents the kind of marketing leadership that makes a real difference to brands and businesses. Her work demonstrates that successful marketing goes beyond creating awareness; it is about understanding people, building meaningful connections with them and translating those connections into business growth. We are delighted to recognise her contribution and celebrate the work she continues to do in the industry.”
Ogunyemi’s career spans agency experience, entrepreneurship and corporate marketing. She began as a Client Service Manager at TPT International, where she managed accounts including Procter & Gamble, Guinness, Starcomms and state government clients. She later joined a start-up beverage company, where she helped establish its marketing function and developed two brands from concept to market.
She subsequently joined C.H.I. Limited as Brand Manager for Hollandia, taking on increasing responsibilities as she built her expertise in brand strategy, consumer engagement and commercial management. Her progression to Category Head reflects a shift from managing individual brands to leading a business category with responsibility for its overall performance.
Beyond business results, Ogunyemi is passionate about helping others grow. She serves as Vice Chairperson of C.H.I. Limited’s GREATRubies women’s network and pioneered its mentorship programme, supporting the development of women and emerging leaders within the organisation.
Her recognition at the BrandCom Awards celebrates not only her professional achievements but also the value of marketing leadership that brings together strong brands, business growth and people development.