Nigeria’s leading digital bank, V bank, has debuted a webinar series to further its #GrowWithV campaign.
Throughout the month of February, V bank, a product of VFD Microfinance Bank, has ran series of free advertising campaigns on Instagram, Twitter and Facebook to promote small businesses under an initiative it calls ‘Grow with V.’ The bank also kicked off a webinar series where the first edition featured celebrity influencer and CEO/Founder of 360 Nobs, Noble Igwe, who spoke to participants on ‘Branding Your Business for Success,’ as a part of the initiative.
“At Vbank, we pride ourselves on knowing our customers and having a good understanding of their needs. And that is why we are focused on creating value in different ways that make life easier, whether indirectly via a feature on the app, or directly like publicizing your business on our social platforms or getting you into the room with experts. It’s simple: we grow when you grow, so why not help you grow,” said Ebere Ahaotu, Senior Product Manager for Vbank.
The #GrowWithV initiative is an avenue to give back to micro, small and medium entrepreneurs, struggling hard to keep afloat in the Nigerian business environment, as well as to invest in the human capital of the country, by facilitating the sharing of relevant local knowledge in areas of interest selected by the webinar attendees. Some of the businesses that have benefitted from the #GrowWithV free digital advertising promotion for entrepreneurs include: Pronino Classics, Regclass clothing and Shades by AYOMIEPAT.
At the debut webinar attended by more than 100 participants, Noble Igwe shared industry secrets that have kept him relevant for more than fifteen years and why it is important to brand your personality away from your business.
“Being a celebrity or influencer gives good mileage to your business, no doubt. But it is important to focus on the business that will sustain the celebrity status. Your number of followers (on social media) is an indication of popularity and not necessarily a measure of your influence.”
“Your branding determines how people perceive you or your business and that guides how they interact with you. So, it’s not just about making a good impression; it’s about letting customers and would-be clients know what to expect from the business. Building a brand’s personality is about focus,” he counselled.
The one-hour conversation was moderated by Deola Aromiwura, Branding and Digital Manager, VFD Tech.