The 960 Music Group has announced a landmark partnership with Ultima Productions, aligning the two companies’ interest in driving digital growth, breaking new music barriers and creating new marketing opportunities for MTN Project Fame Season 7 winner.
The partnership will initially focus on the A&R, promotion, marketing, distribution and monetization of MTN Project Fame Season 7 winner’s musical content and will also provide the winner of MTN Project Fame West Africa the opportunity to gain real-world experience after the show.
Mark Redguard, CEO of 960 Music Group, remarked that he is excited to work with one of the biggest talent-producing shows in Nigeria and firmly believes that the partnership would be one of the most fruitful collaborations the Nigerian music industry has ever seen.
Redguard said: ‘The team at 960 Music understands that old formulas don’t work as well as they must in the digital age, and that we have to think differently to build a robust future for the music industry. Today, music companies and Media & Entertainment companies need to be more supportive of each other’s needs. This partnership begins that new era, and will help both companies thrive in the reality of the African Music Scene and the digital world.’
A spokesman for Ultima Productions, speaking on its choice of The 960 Music Group, noted that ‘The 960 Music Group is paving the way for what a true 21st century Africa based music company can be – a music company built for Africa and the digital age. We couldn’t be more thrilled to be their partner in building these exciting new markets and promoting Winners of Project Fame in innovative ways. This is a win for all parties – for artistes, who will enjoy heightened and guaranteed exposure within the music industry fraternity; for their fans, who will have the enhanced ability to find and listen to their music wherever and whenever they want; and all music lovers participating in the new digital marketplace.’
To kick-off the partnership, Geoffrey, the latest winner of MTN Project Fame Season 7 will make his debut performance on Wednesday, October 29th by opening for rapper, M.I at the Industry Nite event holding at Spice Route, Victoria Island, Lagos.