Africa’s Global Bank, United Bank for Africa (UBA) Plc, is set to host the final session of its 2025 UBA Business Series, which will focus on empowering businesses and entrepreneurs with pioneering strategies for digital marketing success.
This quarter’s session, which will be the third edition for 2025, will take place on Thursday, November 6, 2025, at 11:00 AM at the UBA House, Marina, and is part of the bank’s broader commitment towards business development and financial inclusion.
Through the UBA Business Series, the bank demonstrates its pledge to Africa’s small and medium-scale enterprises by providing them with hands-on expertise and knowledge to navigate today’s competitive business environment.
With the theme, “CONTENT That CONVERTS: Building Influence and Driving Growth Through Strategic Marketing”, this edition will feature a panel of top-tier digital creators and media entrepreneurs who have built some of the continent’s most engaging online communities. They include Digital Creator and Actor, Elozonam Ogbolu; Digital Health Educator, Chinonso Egomba (Aproko Doctor); Actress and Media Entrepreneur, Catherine Kamau; Content Creator, Nasiru Lawal (Nasboi); and Digital Influencer, Enioluwa Adeoluwa
The session will be accessible both physically and virtually, allowing broader participation from the business community as interested participants can register ahead of time via the following link: https://on.ubagroup.com/BSQ3Press
Speaking ahead of the event, UBA’s Group Head, Retail and Digital Banking, Shamsideen Fashola, highlighted the critical importance of content, content creation, and digital influencing to present-day businesses.
“Content is the new oil, and at UBA, we recognise the content creation and digital influence sector as a very tangible and significant pillar of the Nigerian economy. Just as oil transformed our nation’s economic landscape, digital content is now driving unprecedented growth, creating jobs, and opening new avenues for wealth creation,” Shamsideen said
He continued further, “This Business Series session is designed to equip our customers and the wider business community with actionable strategies from practitioners who have successfully harnessed the power of content to build thriving enterprises and drive commercial success.”
Also speaking, the Group Head, Corporate and Marketing Communications, Alero Ladipo, who emphasised UBA’s dedication to knowledge sharing, pointed out that successful content creation goes beyond simply shooting video and relies on a clear strategy and key principles.
“At UBA, we believe in the power of storytelling to influence hearts and minds. This initiative is a deliberate part of that strategy, leveraging the creative economy to demonstrate our commitment to being a forward-thinking and reliable partner”