Five years ago I had the vision to create a platform where exceptional entrepreneurs would be groomed and given the right tools to excel. This was the birth of the Charles O’Tudor Brand Master Class (COBMC).

COBMC was first launched on June 20th 2017 at the Lagos Chamber of Commerce & Industry with brilliant minds like the late Ubong King, Chukwuka Monye, Claudine Moore and Musheer Alambath as the speakers.

Over the past few years, COBMC has been graced by more brilliant minds the likes of Udo Okonjo, Olakunle Soriyan, j. j Omojuwa, Adedamola Ladejobi (Askdamz), Timi Dakolo, Joseph Edgar, Soni Irabor, Chioma Akpotha, Charles Oputa, Ijeoma Ndukwe and Sulaiman Aledeh.

Some of our sponsors that have shown us immense support over the years are AXA Mansard, Blue gate (Tripplesea), Fidelity Bank, Clean Ace, Air Peace, AWR, ADSTRAT BMC, REFinHomes, Cassia, Ntel, Rae Accessories, David Wej etc

After previously executing this daring Masterclass which has refined over 17000 entrepreneurs, I am pleased to announce that this year’s event has been scheduled for the 27th of November 2021, as an hybrid event.

Due to the pandemic, which has transformed what normal used to be, we expect over 10,000 entrepreneurs to virtually join us, with 120 personally invited prominent brands seated in the hall.

I’ll be speaking on the theme “AUDACIOUS BRANDING” – How do you break the mould in a system designed to stop you from succeeding?

Being Audacious means taking BOLD steps, steps which frighten even your core essence, and being organised in a way that ensures you have a place in the space, it means creating your own space.

This year, our panelists/discussants who have been carefully selected across various fields are phenomenal industry leaders who exemplify the theme of this year’s event in its truest form, they have committed years of their lives to redefining their industry and nurturing talents for the future. They are; Udo Okonjo, Fela Durotoye, Lanre Olusola (The Catalyst), Olawale Ayilara and Olakunle Soriyan.

These phenomenal personalities have defined what being AUDACIOUS really means and on that day, they will unravel secrets that have the potential to initiate a quantum leap effect in the minds and hearts of their listeners.

The 27th of November, 2021 can be likened to the Sabbath day due to its significance, only this is not a day of rest but a day when sleeping brands are awoken, and high flying brands are taken to new heights never before seen, a

day where the game challenges the hunter and where the future of brands across Africa is reimagined.

In essence, the 27th of November is the birthing of a new sun and delivering on a promise of excellence. We are set to achieve this.