In order to excite palates and enhance the culinary experiences of Nigerian Consumers, Terra Seasoning Cube, one of Nigeria’s most admired seasoning cube brands has launched a new communication campaign themed “Unwrap Joy, Unleash Taste”. This campaign endeavors to strengthen brand recognition while solidifying Terra Seasoning Cubes’ reputation as the ultimate seasoning of choice.

In a captivating culinary revelation, Terra introduces an enchanting campaign that transcends the ordinary. With an artistic narrative that harmonizes the act of cooking into a joyous expression of creativity, the campaign paints a vivid image of a kitchen transformed into a symphony hall, all guided by the magical touch of Terra Seasoning Cube.

The campaign showcases a protagonist seamlessly turning culinary chores into a joyful symphony with each sprinkle of Terra Cube marking an end to the erstwhile uninspired cooking experiences.

With the communication line “Unwrap Joy, Unleash Taste”, Terra has succeeded in changing the narrative by creating a culinary orchestra in the kitchen –  painting a picture of the much over-looked and seemingly mundane ritual of unwrapping your seasoning cube and the immediate joy that is sparked by that action.

Spanning across a spectrum of media channels, the campaign resonates effortlessly with consumers due to its ingenious approach in conveying core brand messages –  By unwrapping the cube, you are ultimately unwrapping the joy from within you as a result of the great taste you are about to unleash with Terra Seasoning Cube.

According to Probal Bhattacharya, Chief Marketing Officer, TGI Group, the campaign was creatively and carefully crafted to ensure that consumers realize that cooking doesn’t necessarily have to be a chore but a moment of joy.

“In an environment that can take a lot out of people, great-tasting food serves the role of providing the much-needed form of joy which is the essence of Terra Seasoning Cube. “Terra Seasoning Cube is a superior quality seasoning carefully formulated in a cube form that when unwrapped unleashes great taste, aroma and joy in every meal”.

“Cooking meals should not be mundane, so we encourage consumers to experience the joy of cooking a tasteful meal with Terra Seasoning Cube” he said.

Stressing further that with every purchase of Terra Seasoning Cube, consumers are buying not just a seasoning cube but investing in a product carefully crafted to complement their unique lifestyle.

Terra Seasoning Cubes are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, Shrimp and Jollof flavours, in various consumer-friendly pack sizes nationwide.

Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets.

Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare products and Pharmaceuticals.