When it comes to consumer-centred campaigns, Terra, a brand renowned for its innovative and award-winning campaigns, always stands out. The secret to its success is not just in the high-quality products but in the unwavering dedication when connecting with its consumers.

With each meticulously designed campaign, Terra resonates deeply in the hearts of its audience. Terra listens, learns, and responds with campaigns that didn’t just advertise products but celebrates moments of real human connections.

Terra’s “Unwrap Joy” campaign was a celebration of life’s small but profound moments, inviting people to share their personal snippets of happiness. The response was overwhelming, with social media alight with stories of joy and cherished memories. Building on this success, Terra introduced the “Unwrap Memories” campaign, which focused on the nostalgic connections that unite people. This campaign encouraged sharing of vivid, meaningful memories, creating a beautiful tapestry of past and present that deeply resonated with participants, forging heartfelt connections, and celebrating enduring bonds.

Now, Terra is ready to embrace the next chapter of this journey: “Terra Unwrap Your Smile.” The campaign’s central theme revolves around the idea that smiles are hidden in the everyday moments of connection that we sometimes overlook. Whether it’s smiling at a random stranger, sharing a home-cooked meal with family, or bonding with friends over a delicious dish, Terra Seasoning Cube aims to remind us that joy can be found in the simplicity of life’s daily rituals, despite life’s challenges.

“In these challenging times, it’s easy to forget the simple joys that sustain us,” said Probal Bhattacharya, Chief Marketing Officer, TGI Group. “But at Terra Cube, we believe happiness is a shared experience, even amidst adversity. Our ‘Unwrap Your Smile’ campaign invites you to rediscover the power of a smile – a spark that ignites joy and connection. Whether it’s a shared meal with loved ones or a heartfelt laugh with friends, let’s come together to create a world where smiles are as contagious as laughter and as enduring as friendship.”

The campaign has taken off with the same spirit of joy and appreciation that had defined its predecessors. Terra is inviting people to share their smiles, their laughter, and their moments of genuine happiness. This isn’t just about capturing a fleeting grin but about unwrapping the deeper, more enduring smiles that came from shared experiences and heartfelt connections.

As the stories of smiles and laughter roll in, it is clear that Terra had struck a chord once again. People are not just participating, they are also truly engaging and embracing the idea that a smile is something that could be unwrapped and shared.

Terra Seasoning Cubes are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, and Jollof flavours, in various consumer-friendly pack sizes nationwide.