Lagos, Nigeria – P+ Measurement Services, Nigeria’s foremost media intelligence consultancy, is proud to announce the launch of its …
AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the …
Following the Central Bank of Nigeria’s directive to harmonize exchange rates and the subsequent spike in the dollar-to-naira rate—reaching …
Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial …
Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with …
P+ Measurement Services, a leading Media Intelligence Consultancy, is thrilled to announce the highly anticipated 27th edition of #EvaluatePR. …
The Location Marketing Awards (LOMA), often referred to as the Oscar of the outdoor advertising industry, is proud to …
By: Philip Odiakose In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the …
In spite of the challenging economic conditions and their adverse effects on businesses nationwide, Nigeria’s commercial banking, insurance, and …
Nigeria’s commercial banking, fintech, and telecommunications sectors have maintained excellent media interactions, marketing, and awareness since the start of …
P+ Measurement Services, a prominent Media Intelligence Consultancy, is thrilled to announce the highly anticipated 25th edition of #EvaluatePR. …
By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach …
P+ Measurement Services, a leading media intelligence consultancy, proudly announces its seventh consecutive year hosting the prestigious AMEC Measurement …
In a constantly evolving landscape within Nigeria’s banking, insurance, and telecommunications sectors, the significance of public relations, media performance …
Leading Media Intelligence Consultancy, P+ Measurement Services recently undertook a comprehensive evaluation of the media performance of Big Brother Naija All …