Breaking Up With AVE: The Toxic Relationship PR Refuses To End
AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the …
All posts tagged 'P+ Measurement Services'
Data-Driven Trends: Telecoms, Banks And Mobility Brands Dominate Q1 2025 Media Performance Charts
Following the Central Bank of Nigeria’s directive to harmonize exchange rates and the subsequent spike in the dollar-to-naira rate—reaching …
The Power Trio: How Sales, Finance And Marketing Rescue PR From The ROI Dilemma
Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial …
2025 PR Monitoring & Measurement Outlook: Local And Global Perspectives
Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with …
Join The 27th Edition Of #EvaluatePR: Measuring PR Impact In Government Communication
P+ Measurement Services, a leading Media Intelligence Consultancy, is thrilled to announce the highly anticipated 27th edition of #EvaluatePR. …
LOMA Partners With P+ Measurement Services As Official PR Measurement Partner
The Location Marketing Awards (LOMA), often referred to as the Oscar of the outdoor advertising industry, is proud to …
The Role Of Media Monitoring In Shaping Government Communication Strategies
By: Philip Odiakose In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the …
Q2 Media Performance Review: Banking, Insurance And Telecom CEOs In Focus
In spite of the challenging economic conditions and their adverse effects on businesses nationwide, Nigeria’s commercial banking, insurance, and …
Q1 2024 Media Sentiment: Nigerian Banking, Fintech And Telecom Sectors Thrive Despite Economic Challenges
Nigeria’s commercial banking, fintech, and telecommunications sectors have maintained excellent media interactions, marketing, and awareness since the start of …
25th Edition Of #EvaluatePR Event Hosted By Leading Media Monitoring Consultancy
P+ Measurement Services, a prominent Media Intelligence Consultancy, is thrilled to announce the highly anticipated 25th edition of #EvaluatePR. …
Maximizing Out-Of-Home Advertising ROI: The Role Of OOH Monitoring And Audit
By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach …
P+ Measurement Services Announces 7th Consecutive Hosting Of AMEC Measurement Month, Focused On Influencer Marketing And PR
P+ Measurement Services, a leading media intelligence consultancy, proudly announces its seventh consecutive year hosting the prestigious AMEC Measurement …
P+ Measurement Services Releases Top Media Performing CEOs In The Banking, Telecoms and Insurance Sectors In Q3, 2023
In a constantly evolving landscape within Nigeria’s banking, insurance, and telecommunications sectors, the significance of public relations, media performance …
Big Brother Naija All-Stars Gained 23 Million Estimated Reach
Leading Media Intelligence Consultancy, P+ Measurement Services recently undertook a comprehensive evaluation of the media performance of Big Brother Naija All …
Communications Professionals Collaborate With P+ Measurement Services To Dissect Industry Issues
P+ Measurement Services, a leading media intelligence and evaluation consultancy, is pleased to announce that they will be hosting …