Media monitoring and evaluation agency, P+ Measurement Services has announced an extension of its media monitoring and evaluation partnership with global communications firm, Burness Communications for 2019. The extension will enable P+ to continue providing print, online, TV and radio monitoring and evaluation services to Burness in the Ghana market.

In a bid to continue the successful rollout of the partnership signed in 2017, P+ will continue to handle Burness Communications client public relations monitoring and evaluation activity while supporting their organizations objectives. Burness Communications specializes in advocacy campaigns, media relations, public policy engagement and event planning and P+ will help the brand maximize its communications objectives by providing real-time, high-quality media monitoring and evaluation services.

Speaking about the partnership extension, Lead Consultant P+ measurement services Nigeria, Philip Odiakose said; “We are delighted to extend what has been an excellent partnership with Burness Communications to improve the availability of reliable, cost-effective media monitoring services across Africa. The media monitoring and evaluation market is a growing market and with the right frameworks and experts in place we believe we are on the right path to redefining the market with quantitative and qualitative analysis that adds value to marketing communications.”

“As we said at the start of this partnership, it remains true that the media monitoring and analytics market offers huge potentials to stakeholders. With the right partners providing support in the areas of media planning, analytics and reporting we believe we can help our clients make a difference in their business”. He continued.

Nigeria’s fast-growing media intelligence agency P+ Measurement Services continues to spur a PR measurement and evaluation literacy campaign for brands and government agencies in a bid to standardize a procedure that enables stakeholders to understand that implementing the right measurement and evaluation program will help companies get a clearer understanding of consumer habits and sentiment toward brand products and services.