Personal style brand, Natures Gentle Touch has commended the use of social media among corporate bodies at the recently held Social Media Week, Lagos 2015.

With a global theme, “Upwardly Mobile: The Rise of a Connected Africa’’, the week-long conference aimed at setting the pace for thought provoking and insightful discussions on the impact of mobile technology across Africa and its implications on the global economy.

While speaking to a group of journalists at the event, Ms. Lilian Ajike, Social Media Manager, Recare Limited, manufacturers of Natures Gentle Touch range of hair care products said that ‘’Social media has come to stay in Nigeria, looking at the way brands have embraced its use to enhance business growth. The opportunities are limitless. New skill- sets are being created, which has a long term growth on the economy.’’

“For us at Natures Gentle Touch, we have effectively used social media over the years to provide real-time customer service and this has helped us grow and retain our customer base’’, she added.

Over 127 events covering business, culture, technology, media and marketing held at this edition of the Social Media Week, Lagos. The conference, which would be the third edition, provided networking opportunities to attendees and sharing of ideas and information.

With over one million fans on Facebook, Natures Gentle Touch is rated no 1 hair care brand on Facebook by Social Bakers, international social media analytics and publishing company. The brand has consecutively won Social Bakers’ ‘’The Most Socially Devoted Facebook page in Nigeria’’ award in the last three quarters.