Winner of the 2012 Most Beautiful Girl in Nigeria pageant, Isabela Ayuk, is set to launch the maiden edition of the Cross River Most Beautiful Girl (CRMBG).

The pageant is conceptualized as a humanitarian based event to create a platform for young girls between the ages of 18-25 at home and in the Diaspora to express their innate talents and live out their dreams.

The winner of CRMBG we gathered will champion charity campaigns and also represent Cross River State at the prestigious Most Beautiful Girl in Nigeria 2014. This lucky winner will also go home with a cash prize, a brand new car, one year scholarship grant, a trip to the United Kingdom, a well-furnished apartment, special delegate to MBGN and other packages.

The 1st and 2nd runners-up get cash prizes and attend the MBGN 2014 grand finale, while the top 10 finalists become the Faces of Bellesabel.

With the support of the National President of Cocoa Association of Nigeria, the grand finale of the CRMBG will hold on May 24 in Calabar at the Venetian Hall where the contestants will also be camped.