By Ingram Osigwe

The ambience was electrifying. The hall spelt beauty and colour. Smiles danced on faces as heads nods to the music tunes that wafted from the sound system. The gaily dressed and boisterous guests were obviously happy to be part of history that was about to be made.

As music, wine and finger foods flowed freely, everyone eagerly looked forward to beholding the lady of the moment, the Ambassador herself.

Top of the event which held on Thursday, February 27 in Lagos was the unveiling of the brand Ambassador for Fair and White range of Skincare products by the Bozac Continental Ltd the sole marketer of the product in Nigeria.

And when she was eventually unmasked, the beautiful brand Ambassador turned out to be Esther Ogunbiade of the Big Brother Naija fame. She was one of the housemates in the 2019 edition of the TV reality show.

The quintessential beautiful Esther who confessed that her glowing skin was made possible by Fair and White said she has never for once regretted switching loyalty to the brand.

Calling on beauty enthusiasts and all those who want the best for their skin to switch brand and be Fair and White compliant, Esther beamed with satisfaction as she displayed the brand.

“Fair and White is the brand for all those who care for great skin and beauty. Fair and White is a brand that works. Just use it according to instruction”, the brand Ambassador said.

Manufactured in France, Fair and White comes in various variants. According to Mr. Olivier Tancogne, who flew in from Paris to represent the company at the unveiling ceremony, the variants include So-White, Exclusive, Exclusive Vitamin C, So- Carrot, Gold, Original, Glu Tathion and So-Fruity.

Mr. Tancogne disclosed the company is one of the best skincare manufacturing outfits in the world with its state of the art factory. His words: “Fair and White is formulated and produced in Paris.We do everything in house. The brand is ours, the factory is ours, the perfumes are ours. Our products are of the best quality.”

He pledged that standard, quality and customer satisfaction will continue to be Fair and White’s watchword.

Evidently satisfied by the huge success the colourful event recorded, Chairman of Bozac Group, Patrick Chibueze wore a broad smile that never left his cherubic cheeks. He thanked Nigerians for choosing Fair and White as their brand of choice.

Chibueze stated that in Fair and White, Bozac has given to Nigerians a brand that will stand the test of time.

Earlier in his remarks, Ingram Osigwe, Media Adviser to Bozac, recalled that in 2014 when Fair and White Gold was launched into the Nigeria market, both the France manufacturers of the brand and Bozac had assured on quality. He said that the promise has been kept as exemplified by the success of the brand in the Skincare market.

“In Nigeria today, we have only one premium Skincare product and that is Fair and White. We are committed to ensuring that your skin is adequately taken care of”, Ingram said.

Consumers, distributors, retailers, cosmetologists, celebrits and many other stakeholders who graced the event spoke glowingly about Fair and White. They were unanimous in testifying to the goodness of the brand to the skin.

Fair & White is an emblematic French brand of skincare product that have been around for close to 30 years now. Experts in black and mixed beauty, the company said its mission is to offer black and mixed women clear, bright, healthy, and beautiful skin.

The brand majorly targets skin discoloration in various aspects: Brown spots, dull skin, uneven skin tone, dark circles and hyperpigmentation.

Fair & White does not encourage any form of discrimination and don’t tolerate the use of products for bleaching. It Condemns it. All the products lines are used for radiant, bright and even-looking complexion.

Fair & White Paris helps and encourages all women — young and mature — to take care of their skin with appropriate and quality products.

Already firmly entrenched in the Nigerian skincare market, market survey indicates that the Brand Ambassador will further help boost Fair & White’s position as a brand of choice for beauty enthusiasts in Nigeria.