Fidelity Bank Plc. will be disbursing N24 million to customers within the Federal Capital Territory, Abuja, and its environs within the next one week as reward for their loyalty to the Nigeria-based bank.

Mr. James Ijeoma, leader of Adetokunbo Ademola, Abuja branch made the remarks at the first phase of customer loyalty scheme codenamed: Abuja bank activation recently in Abuja.

Ugonaya Okoro who represented the Divisional Head of Retail Banking in Fidelity said beyond rewarding the customers, the initiative was to bring the unbanked people to the banking table in line with the financial inclusion drive of the Central Bank of Nigeria.

Every month, customers are chosen randomly in appreciation for their loyalty to the brand. The programme has been held for over four years and over N2.6 billion has been disbursed to over 2,600 customers as loyalty reward across all branches of the bank in Nigeria.

To qualify for the monthly draw, potential customers are expected to open a new Fidelity Personal Savings account, while existing customers are encouraged to top up their account with at least monthly.

“You don’t have to build it up with N1 million. You can start as low as N1000 and begin to run your account. We also have Fidelity SWEETA Account for children. Once you open an account for your children and you run it, you stand a chance to be a beneficiary of loyalty reward. Every category of customers is involved in this reward scheme.

“We value our customers at Fidelity bank; that is why we say we keep our word. We give back to you as our customers. So, it’s an appreciation for you banking with us. We have done it for four years and we will continue to do it to prove to the customers that we appreciate them.”

“For Abuja regional Bank 2, we have N12 million” to give out this week. You can say collectively in Abuja (Bank 1 and 2) as a whole, the bank is giving out N24 million within this one week.”

The activation is designed to run for a week period, starting from Tuesday, July 30th, 2019.