I’ve always believed football is not just a sport but a lifestyle. For fans like me, UEFA Champions League nights are sacred. The predictions, the heated group chat debates, the heartbreaks, and the last-minute screamers. But this season, something felt different. Not just on the pitch, but on my screen. Big Bull Rice had somehow become part of the football conversation. And not just with ads, they were speaking football language.
It started with match prediction engagements—Big Bull Rice would ask for scorelines, and suddenly the comments felt like a lively viewing center. Fans from everywhere were hyping their teams, arguing, and bantering. I remember one match day when the Big Bull Rice page was more entertaining than the pre-match show. That night, I had a big plate of jollof made with Big Bull Rice ready because, honestly, what’s football without the Big Bull of football? The brand has found a way to own both the conversation and the kitchen at once.
What truly stood out to me was the Big Bull Rice Champ of the Month. Instead of using influencers or celebrities, the brand spotlighted real fans, the ones who consistently showed up, shared predictions, debated in the comments, answered trivia, and kept the energy alive. It felt real, like the brand saw us—the loud, passionate, football-loving, rice-eating fans. It wasn’t about clout; it was about community. For once, a brand wasn’t just selling to us—it was celebrating its audience.
Throughout the season, Big Bull Rice showed that football isn’t just about goals—it’s about the people who live for the game. The fans who cook a big pot of jollof before kick-off, argue over VAR calls with a plate in one hand, and cheer (or groan) at the TV surrounded by friends. Big Bull Rice stood with them every step of the way—present in their kitchens, part of their match rituals, and right there in the heart of every football moment. Just like every true fan.
In the words of Probal Bhattacharya, Chief Marketing Officer, “We understand that football is more than a game; it is an emotion fans wear on their sleeves, a passion lived out in every cheer, argument, loss, or winning moment. The UEFA Champions League brings millions of people together in ways few other experiences can. That’s why Big Bull Rice stands with football lovers, fueling those unforgettable match nights with the meals and memories that matter most.”
Deepanjay Roy, Executive Director, TGI Group added, “We believe in building brands that connect deeply with the everyday lives of the people we serve. Through Big Bull Rice’s engagement this season, we have reinforced our commitment to creating culturally relevant experiences for our consumers. This is what drives us as a business, to be present where memories are made, conversations are shared, and communities thrive.”
And when the final whistle blew on this season, Big Bull Rice was not just a brand I followed; it felt like one of us.
Big Bull rice is Nigeria’s foremost parboiled rice. Big Bull is premium milled, stone-free, with an excellent swelling index that retains the natural taste & texture of goodness from the Nigerian soil. An absolute cooking delight with the best texture, uniform size and shape; each grain is highly nutritious, rich in B-vitamins, Iron, Dietary Fibers and Protein, with low Glycemic Index for a healthy consumption. Big Bull is the ideal choice for a great tasting rice dish, be it jollof rice, fried rice, white rice, coconut rice and many more. Available in various consumer-friendly packs nationwide.